Digital Marketing in Nepal 2020

Digital Marketing is the marketing of products or services using digital technologies on the internet, via mobile phone apps, display advertising and any other digital mediums. Digital marketing channels are systems based on the internet that can create, accelerate and transmit product value from producer to a consumer terminal, through digital networks

In simple words, the marketing platforms that completely ignore the traditional approach of marketing such as Print Media, Broadcast Media, Direct Mail and Telemarketing are known as Digital Marketing.

Well, that might explain the sole concept of Digital Marketing, whereas it covers a wide range of marketing activities.

History 

The remarkable evolution of Digital Marketing in the last decade has also made its effect in Nepal. Following the plummeting of cash transactions in the China’s Retail market from 60% to just 38% in the span of 6 years from 2010 to 2016. The Co-relation between Online Transactions and Urbanization has a significant role on increasing online shopping/transactions and the effects are also seen in the Market of Nepal as well. Digital trend seems to have picked up its due trend in Nepal. “As of October 2017, 16.67 million Nepalese had been connected to the internet, up 15.60 percent year-on-year.” This means nearly 63 percent of Nepal’s population is now connected to the internet.  Every Government agency, private firms, NGO’s and INGO’s are starting to increase internet reach and awareness in Nepal. The growing number of internet users and increasing mobile phone usage among Nepal is adding to the digital media trend in Nepal, driven by existing social media platforms. High rise in use of digital devices among populace is making many companies rely on digital marketing for a healthy business growth. Growing number of social media users is key to the growth of the digital marketing business in Nepal, say the local digital advertising agencies and entrepreneurs. According to them, big brands of Nepal are investing around NPR 3 million on digital marketing business, annually, compared to NPR 500,000/- few years ago. As the latest reports say, many companies in Nepal are considering social media marketing as an effective means to promote products and services on low budgets.

Digital Marketing in Nepal’s context

Digital marketing in Nepal is a relatively newer trend. But many people, business and organizations have already started to implement digital marketing to boost their business and profit. Internet digital marketing is the clear choice for all business trying to accelerate their growth and expand their reach.

As more and more customers are growing online on a daily basis, the chances of reaching consumers also increase. Digital marketing is the most cost-effective platform for marketing in Nepal.

However, internet marketing till now has made minimal progress in Nepal due to lack of knowledge about it in the general public. Digital marketing in the Kathmandu city, however has been a growing trend and business in the capital have been going digital recently.

Only recently have Nepalese people started to realize the importance of a digital presence has for a business or accompany to grow and acieve success in global scale. Nepal despite being a landlocked country has been bestowed with the boons of Digital Marketing by neighboring countries like India and China in the South Asian Region. Putting in the simplest form, marketing products by digital means to reach targeted consumers is Digital Marketing.

However, marketers in Nepal have to confront various challenges to stay a top in the small yet competitive Nepali Market. Updating Marketing strategies and learning the latest trends will remain a key to staying in the competition. Digital Marketing in SEO Specialist in Nepal focuses on the effective utilization of marketing skills, building an up-to-date strategy by creative means. Digital Marketing stands as a high-paying in demand job in Nepal as well in the international tech world due to the relentless growing of IT market.

The scope of Digital Marketing in Nepal

When it comes to the developing nation such as Nepal, there’s scope for almost everything. If you can analyze the current scenario, young minds, and business groups are doing their best in their respective fields. Every day intelligent minds are coming up with new ideas and business models. In another word, we can see the growth in every aspect.

Similarly, technology is being cheaper day by day and there’s good rise in internet users. Meanwhile, there’s significant change between traditional marketing and digital marketing. Big business houses have already turned themselves into Digital marketing. Whereas, small business are slowly adopting and including digital marketing in their marketing strategy.

The overall scenario is quite nice as business houses are able to reach out to the potential customers. Whereas, buyers and service users are quite happy to see the changing trend. However, there are many barriers that hinder the development of Digital Nepal.

Since Nepal is on the verge of complete digitization, the future of the Digital Marketing is pretty bright. There’s immense power in the Digital Marketing and people are realizing its importance. On the other hand, IT Entrepreneurs are constantly pushing the government to support Digitization.

Source of Digital Marketing in Nepal

Does creating a website suffice your hunger for business growth? – Definitely No! You must apply sources of Digital Marketing for its development and growth.

A website is the prominent part of Digital Marketing in Nepal, or anywhere else in the world, you must adhere to the different sources for the ultimate result. To successfully run your business via digital marketing in Nepal, you must consider applying the following sources to your website.

1. Social Media Marketing

Technology has made the world a small village, where we can connect with anyone at any place through the means of social media. Anything you post on your social media can be shared digitally to every part of the world. It not only serves the purpose of communication, but it has also become a powerful tool of Digital Marketing. So, social media is an efficient and effective method of Digital Marketing.

In the context of Digital Marketing in Nepal, as reported by Domestic social media marketing agencies, there are 9.8 million active Facebook and Instagram users. So, you see, social media can provide a huge amount of online traffic to your websites. It has become the biggest platform, where people share and gain information globally.

Social media boosting is the perfect way for digitally marketing your business to millions of people all over the world.

2. SEO (Search Engine Optimization)

SEO is the most imperial part of digital marketing. Now, what is SEO?

Whenever we search for anything in Search Engine, there is a 99.9% chance of clicking the top website for the information. Now, why any other website isn’t at the top? Because  those websites lack SEO.

So, the primary purpose of SEO is to rank your website to the first page of the search result, which automatically draws the majority of visitors.

No one will go through your website if you haven’t done SEO and it will be as if your website is non-existent. SEO helps to fetch the traffic organically from search engines, and it is the very reason why Digital Marketing in Nepal is paying much attention to SEO in these recent years where every company of Nepal has SEO experts.

a. On-Page SEO

On-page SEO is about content on the site. It incorporates techniques to improve an individual page on a site. Subsequently, these variables help to make search engine accept the website to be a solid and profitable source.

b.  Off-Page SEO

Off-page SEO proposes approaches to advance website and blog content to improve rankings of your website and accordingly constructs a website’s reputation. It makes a website dependable and confided in source for discovering important data to tackle questions of the guests.

3. Content Marketing

Everything you post or share online is “content.” It’s up to you how you represent the content to the world. There could be various types of content like text, video, ads banner, images, and many more that you could include as an information purpose.

The means of information transfer has evolved in the context of Nepal as well, and people are getting more advanced and realistic. Only texted information is not acceptable at this age. Your content will help your business progress in Digital marketing.

Whenever we hear “Just Do It,” we immediately remember Nike as its unique slogan. That slogan is the content of Nike for its worldwide identification. That is why content marketing is so vital that it has the power of leaving a lifelong remembrance to the public.

4. Google Advertisement

Google is the largest search engine in the world till date, where billions of data are searched daily. And so, it is the most successful way of digital marketing in the present world. This technique will surely drag in a huge amount of traffic as you business ads appear on the first rank of the web page.

Google ads are one of the most effective sources of digital marketing in Nepal. Here you pay certain money for Google to rank your website on the top of the search result. This provides instant buildup for your business.

5. Affiliate Marketing

Affiliate marketing is a course of action by which an online retailer pays commission to an outsider website for traffic or sales reason. This marketing is conquering all over the world, basically for sales related purpose.

Affiliate marketing is trending in top of digital marketing in Nepal. We can find affiliated marketing from Nepal like Daraz, Sasto deal, Hamro bazar, etc.

6. Email Marketing

Email Marketing is the use of emails to promote your products or services. But it’s not just limited to that. You can use email marketing to develop relations with current customers, or reach out to potential customers.

Over the years, many new forms of communication have emerged. Despite this emergency, email marketing has remained strong and is continuing to grow. In 2017 alone, 269 billion emails were sent and received each day. That’s a staggering amount of daily emails. Not just that, this figure is expected to increase to over 333 billion daily emails in 2022.

There’s no surprise that with the widespread popularity and indisputable benefits of email marketing, the return on investment is massive. A well-thought-out email marketing strategy will make you money. For every $1 you spend on email marketing, you can expect an average return of $32. There’s a ton of email marketing benefits, but this one tops the charts for keeping your business steady and going.

7. Mobile Marketing

Mobile Marketing is the strategy of reaching your contents to your targeted audience on their mobile phones, tables, and other portable devices i.e., via websites, email, SMS and MMS, mobile apps. More than 80% of the internet users own a smart phone and website owner gets maximum traffic through Mobile devices than desktop or tablets. Effective mobile advertising means providing mobile friendly websites. If you lack mobile marketing then you lose half of the total traffic and leads. So, in this age of technology, it is really necessary to have proper mobile friendly marketing.

At Last

We can see the improvement of Digital Marketing in Nepal over the past years. The digital platform has benefited both business houses and general customers. Whereas, we are adopting changes and this is some sort of demand of the time.





Read More
meowork January 4, 2020 0 Comments

Search Engine Optimization in Nepal 2019

Why Search Engine Optimization and Digital marketing in Nepal in 2019 is important?

Search engine optimization or SEO is a hot topic right now in the era of Internet dominated society. Every company is running after the person who can rank them in the Google’s first page. The race is more and more getting tougher each day. These days SEO is mainly focused around the Google Search engine. Google was founded by Larry Page and Sergey Brin. These days many of us hear in 2019 is “SEO is dead”, “SEO is no more”. Some of them rebrand it as “Search Experience Optimization”. Many thinks SEO is a Magic or SEO is Myth. In Nepal SEO is still in its baby steps. Many thinks SEO is easy to do. Many Companies hires SEO Specialist or hire an agency, they sign the contract paper, the next day they call the specialist or agency and says, “Sir my page is not ranking in google.” Many thinks it’s a magic that will rank your page in google overnight.

SEO is not a magic, SEO is not Myth, SEO is not a hoobadobba that will rank your page in the google overnight. “Search engine optimization is a strategic planning and work to brand your company or product through Google.” It’s giving the content to your users, its making your client know that you exist. Search engine optimization in 2019 is understanding your audience and user intention. In Nepal the basic understanding of all the company, website, blog, business owners are SEO is just about ranking. The concept that all these owners of business having in minds are very wrong. Search engine Optimization in 2019 is no more about ranking, It’s about what the users and consumers wants from your company or business.

Seth Besmertnik CEO of Conducter says, “There is one simple answer to this: give your customer value. If you know what your consumers/customers need/want and give it to them, you will SEO tremendously. There is only one algorithm that matters: Your customers – and their hearts, minds, and souls.” Yes, Google has too many algorithms in fact it’s like a zoo, Google Panda update, Google Penguin update, Google humming bird update etc. Google wants to deliver faster and more relevant content or results to its user that’s the main goal through there humming bird update.

Now in 2019 the main thing is Mobile-first websites. In 2015 the year of mobile started, in that year mobile searches overtook the desktop searches for the first time on Google. In 2015 google lunched the first mobile friendly algorithm. From that point onwards google has prioritized mobile friendly websites more and more than mobile non-friendly websites. The algorithm is designed to give the users the most relevant and timely results, weather the information is a mobile-friendly web pages or mobile.

credit: netzonesolutions

In Nepal’s context many companies don’t have website and even though they have website that are not mobile friendly. That’s why SEO for those kind of website is a lots of hard work. The main customer of SEO in Nepal are Trekking companies and Hotels.  The websites of trekking companies are well managed and well maintained. Many trek companies has hired big name SEO consultant for their companies. But besides the tourism industry other businesses rarely compete in SEO. If I search for some business or products main Indian websites are still dominating our google search results.

Local SEO and Google maps are also poor for more than 60% of websites of Nepal. Many companies don’t even bother to put map in their websites and they are really hard to find. So all the websites should integrate the google maps in websites for Local SEO. The first and foremost thing to do SEO in Nepal is every company should start doing Local SEO. Some of the steps to take while doing Local SEO are:-

  • Get the google my business page.
  • Create the Local listing
  • Improve your website loading time
  • Make sure your website is mobile friendly
  • Start doing website Optimization
  • Start doing off page optimization and reach out local business
  • Always ask your customers and consumers to write the reviews. Let them know that they have voice too
  • Optimize your Social Profile as much as you can.
  • Implement Schema Markup for your website
  • Connect to local influencers and ask them to promote you.
  • Optimize your website for “Near Me” Keyword.
  • Create a local map or integrate google maps on your website for location
  • Study your competitors and reach out to the local listing that they are listed for.
  • Feature and advertise yourself in local news and media.
  • Reach out to the Influencers and promote your website.

If our Nepalese business owners wants to list their websites in the google, they must focus on Local SEO to promote their business.

So Digital Marketing and Search engine optimization in 2019 and beyond is a challenge in Nepali market. As the SEO algorithm changes the websites should also be updated but overall our websites should provide relevant informations to our users. Our search results should match the Search intents. This is how all the SEO must be done putting the users and search intents above thwe google guideline.

In the year 2019 all the business owners in Nepalwith website must focus on mainly

  • Creating Infographics.
  • Bulding the webpage so you rank in Knowledge panel.
  • Create the Content that is very rich and informative for the users.
  • Focus Manly on Voice Search and Visual Search.
  • With the rise of AI, Machine learning and Data Science google is updating its algorithm so the users get the best results, so poor contents wont rank in coming days.
  • Focus on Local SEO more than anything so the google search engine do not promote indan business in Nepalese Search results.
  • The more and more Featured Snippet in google is getting the number 1 spot in search results, we should be focusing on ranking in featured snippet.
  • Rank in Knowledge Panel with your business phone number, email address, ratings and hours of operation.
  • And at last be visible as much as you can to dominate the market. Use every part of the results to create search experience.

So in the end, I wanna urge all nepalese business website owners to optimize beyond the seach engine focus more on the searchers then the algorithm. Optimize your content for people and users. Let the businesses of Nepal reach the consumers through google and let the search experience of users be satisfying so they keep coming back to your business.

Read More
Aakash Karki August 28, 2019 0 Comments

66 Sources of Content Inspiration

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

Read More
meowork November 16, 2018 2 Comments

The New AdWords Experience

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

Read More
meowork November 16, 2018 2 Comments

Is Bing Really Rendering AngularJs?

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

Read More
meowork November 16, 2018 2 Comments

There are no secrets to success. It is the result of preparation, hard work, and learning from failure.

- Paul Tournier

Content Ideation: Tools & Techniques

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

Read More
meowork November 16, 2018 2 Comments

Is Bing Really Rendering NodeJs?

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

Read More
meowork November 16, 2018 2 Comments

The Simple iframe Hack

How To Fetch & Render (Almost) Any Site

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

Read More
meowork November 16, 2018 2 Comments
Embed HTML not available.

Good Music for Good SEO

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

Read More
meowork November 16, 2018 2 Comments

Super Quick Content Gap Analysis

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

Read More
meowork November 16, 2018 2 Comments