Digital Marketing is the marketing of products or services using digital technologies on the internet, via mobile phone apps, display advertising and any other digital mediums. Digital marketing channels are systems based on the internet that can create, accelerate and transmit product value from producer to a consumer terminal, through digital networks
In simple words, the marketing platforms that completely ignore the traditional approach of marketing such as Print Media, Broadcast Media, Direct Mail and Telemarketing are known as Digital Marketing.
Well, that might explain the sole concept of Digital Marketing, whereas it covers a wide range of marketing activities.
The remarkable evolution of Digital Marketing in the last decade has also made its effect in Nepal. Following the plummeting of cash transactions in the China’s Retail market from 60% to just 38% in the span of 6 years from 2010 to 2016. The Co-relation between Online Transactions and Urbanization has a significant role on increasing online shopping/transactions and the effects are also seen in the Market of Nepal as well. Digital trend seems to have picked up its due trend in Nepal. “As of October 2017, 16.67 million Nepalese had been connected to the internet, up 15.60 percent year-on-year.” This means nearly 63 percent of Nepal’s population is now connected to the internet. Every Government agency, private firms, NGO’s and INGO’s are starting to increase internet reach and awareness in Nepal. The growing number of internet users and increasing mobile phone usage among Nepal is adding to the digital media trend in Nepal, driven by existing social media platforms. High rise in use of digital devices among populace is making many companies rely on digital marketing for a healthy business growth. Growing number of social media users is key to the growth of the digital marketing business in Nepal, say the local digital advertising agencies and entrepreneurs. According to them, big brands of Nepal are investing around NPR 3 million on digital marketing business, annually, compared to NPR 500,000/- few years ago. As the latest reports say, many companies in Nepal are considering social media marketing as an effective means to promote products and services on low budgets.
Digital Marketing in Nepal’s context
Digital marketing in Nepal is a relatively newer trend. But many people, business and organizations have already started to implement digital marketing to boost their business and profit. Internet digital marketing is the clear choice for all business trying to accelerate their growth and expand their reach.
As more and more customers are growing online on a daily basis, the chances of reaching consumers also increase. Digital marketing is the most cost-effective platform for marketing in Nepal.
However, internet marketing till now has made minimal progress in Nepal due to lack of knowledge about it in the general public. Digital marketing in the Kathmandu city, however has been a growing trend and business in the capital have been going digital recently.
Only recently have Nepalese people started to realize the importance of a digital presence has for a business or accompany to grow and acieve success in global scale. Nepal despite being a landlocked country has been bestowed with the boons of Digital Marketing by neighboring countries like India and China in the South Asian Region. Putting in the simplest form, marketing products by digital means to reach targeted consumers is Digital Marketing.
However, marketers in Nepal have to confront various challenges to stay a top in the small yet competitive Nepali Market. Updating Marketing strategies and learning the latest trends will remain a key to staying in the competition. Digital Marketing in SEO Specialist in Nepal focuses on the effective utilization of marketing skills, building an up-to-date strategy by creative means. Digital Marketing stands as a high-paying in demand job in Nepal as well in the international tech world due to the relentless growing of IT market.
The scope of Digital Marketing in Nepal
When it comes to the developing nation such as Nepal, there’s scope for almost everything. If you can analyze the current scenario, young minds, and business groups are doing their best in their respective fields. Every day intelligent minds are coming up with new ideas and business models. In another word, we can see the growth in every aspect.
Similarly, technology is being cheaper day by day and there’s good rise in internet users. Meanwhile, there’s significant change between traditional marketing and digital marketing. Big business houses have already turned themselves into Digital marketing. Whereas, small business are slowly adopting and including digital marketing in their marketing strategy.
The overall scenario is quite nice as business houses are able to reach out to the potential customers. Whereas, buyers and service users are quite happy to see the changing trend. However, there are many barriers that hinder the development of Digital Nepal.
Since Nepal is on the verge of complete digitization, the future of the Digital Marketing is pretty bright. There’s immense power in the Digital Marketing and people are realizing its importance. On the other hand, IT Entrepreneurs are constantly pushing the government to support Digitization.
Source of Digital Marketing in Nepal
Does creating a website suffice your hunger for business growth? – Definitely No! You must apply sources of Digital Marketing for its development and growth.
A website is the prominent part of Digital Marketing in Nepal, or anywhere else in the world, you must adhere to the different sources for the ultimate result. To successfully run your business via digital marketing in Nepal, you must consider applying the following sources to your website.
1. Social Media Marketing
Technology has made the world a small village, where we can connect with anyone at any place through the means of social media. Anything you post on your social media can be shared digitally to every part of the world. It not only serves the purpose of communication, but it has also become a powerful tool of Digital Marketing. So, social media is an efficient and effective method of Digital Marketing.
In the context of Digital Marketing in Nepal, as reported by Domestic social media marketing agencies, there are 9.8 million active Facebook and Instagram users. So, you see, social media can provide a huge amount of online traffic to your websites. It has become the biggest platform, where people share and gain information globally.
Social media boosting is the perfect way for digitally marketing your business to millions of people all over the world.
2. SEO (Search Engine Optimization)
SEO is the most imperial part of digital marketing. Now, what is SEO?
Whenever we search for anything in Search Engine, there is a 99.9% chance of clicking the top website for the information. Now, why any other website isn’t at the top? Because those websites lack SEO.
So, the primary purpose of SEO is to rank your website to the first page of the search result, which automatically draws the majority of visitors.
No one will go through your website if you haven’t done SEO and it will be as if your website is non-existent. SEO helps to fetch the traffic organically from search engines, and it is the very reason why Digital Marketing in Nepal is paying much attention to SEO in these recent years where every company of Nepal has SEO experts.
a. On-Page SEO
On-page SEO is about content on the site. It incorporates techniques to improve an individual page on a site. Subsequently, these variables help to make search engine accept the website to be a solid and profitable source.
b. Off-Page SEO
Off-page SEO proposes approaches to advance website and blog content to improve rankings of your website and accordingly constructs a website’s reputation. It makes a website dependable and confided in source for discovering important data to tackle questions of the guests.
3. Content Marketing
Everything you post or share online is “content.” It’s up to you how you represent the content to the world. There could be various types of content like text, video, ads banner, images, and many more that you could include as an information purpose.
The means of information transfer has evolved in the context of Nepal as well, and people are getting more advanced and realistic. Only texted information is not acceptable at this age. Your content will help your business progress in Digital marketing.
Whenever we hear “Just Do It,” we immediately remember Nike as its unique slogan. That slogan is the content of Nike for its worldwide identification. That is why content marketing is so vital that it has the power of leaving a lifelong remembrance to the public.
4. Google Advertisement
Google is the largest search engine in the world till date, where billions of data are searched daily. And so, it is the most successful way of digital marketing in the present world. This technique will surely drag in a huge amount of traffic as you business ads appear on the first rank of the web page.
Google ads are one of the most effective sources of digital marketing in Nepal. Here you pay certain money for Google to rank your website on the top of the search result. This provides instant buildup for your business.
5. Affiliate Marketing
Affiliate marketing is a course of action by which an online retailer pays commission to an outsider website for traffic or sales reason. This marketing is conquering all over the world, basically for sales related purpose.
Affiliate marketing is trending in top of digital marketing in Nepal. We can find affiliated marketing from Nepal like Daraz, Sasto deal, Hamro bazar, etc.
6. Email Marketing
Email Marketing is the use of emails to promote your products or services. But it’s not just limited to that. You can use email marketing to develop relations with current customers, or reach out to potential customers.
Over the years, many new forms of communication have emerged. Despite this emergency, email marketing has remained strong and is continuing to grow. In 2017 alone, 269 billion emails were sent and received each day. That’s a staggering amount of daily emails. Not just that, this figure is expected to increase to over 333 billion daily emails in 2022.
There’s no surprise that with the widespread popularity and indisputable benefits of email marketing, the return on investment is massive. A well-thought-out email marketing strategy will make you money. For every $1 you spend on email marketing, you can expect an average return of $32. There’s a ton of email marketing benefits, but this one tops the charts for keeping your business steady and going.
7. Mobile Marketing
Mobile Marketing is the strategy of reaching your contents to your targeted audience on their mobile phones, tables, and other portable devices i.e., via websites, email, SMS and MMS, mobile apps. More than 80% of the internet users own a smart phone and website owner gets maximum traffic through Mobile devices than desktop or tablets. Effective mobile advertising means providing mobile friendly websites. If you lack mobile marketing then you lose half of the total traffic and leads. So, in this age of technology, it is really necessary to have proper mobile friendly marketing.
We can see the improvement of Digital Marketing in Nepal over the past years. The digital platform has benefited both business houses and general customers. Whereas, we are adopting changes and this is some sort of demand of the time.